As jewellery brand Clogau prepares for the historic occasion of Her Majesty The Queen’s Diamond Jubilee, British Airways has identified Clogau as a leading British brand and chosen them to feature in their Best of British promotion.
During the key 2012 months of May-August, when both the Jubilee and Olympics will be taking place, Clogau will feature on the front cover of the airline’s short-haul in-flight magazine, exposing the brand to an estimate of 1.5m passengers.
The short-haul front cover position will be supplemented by the Kensington Locket listing. This is in addition to a double-page within the long-haul in-flight magazine featuring three product listings from the Kensington and Royal Jubilee collections.
“We are happy to promote Clogau products – it’s a beautiful jewellery and British brand. Clogau perfectly tie in with the British feel of the May-August magazine.” Anna Dolecka, Marketing Executive at Tourvest Duty Free (UK) Limited.
Each piece of Clogau jewellery contains a touch of the very same rare Welsh gold used to create wedding rings for some members of the Royal Family since 1923. The tradition of Royalty using Welsh gold is over 100 years old. In 1911 when Prince Edward was invested as The Prince of Wales, his coronation regalia, known collectively as The Honours of the Principality of Wales, were fashioned from Welsh gold. This coveted association is why the Clogau brand fits perfectly with the Jubilee in 2012.
David Butler, International Sales Manager, says: “Clogau, being a leading British jewellery brand, have been afforded tremendous exposure on British Airways during the key diamond jubilee and Olympic months by Tourvest Duty Free. The brand will be seen by millions of visitors either in a double page spread in long haul or on the front cover of the short haul brochure. The three diamond jubilee pieces featured were made for the celebration and are bound to be popular.”