Furla has announced the launch of its Spring-Summer 2012 Cruise collection in travel retail. An interim collection to add further interest to the main SS ’12 collection, the line adds more fun and colour to the best-selling lines besides adding new small and large leather goods.
The Cruise collection renews the Mediterranean atmosphere central to the main SS ’12 offer by using Navy Blue, White and Red colours, while Marine tones are used in a graphic way to recall the ‘pop’ culture. Spotted and striped canvas play with different materials and colours to create a playful and unusual effect.
Added to the successful Amazzone line is the Amazzone S Shopper available in Pink, White Cotton, Color Argento or Onyx colourways. Made from Saffiano Calf leather, the bag retails at €198. Also new is a larger Amazzone M Shopper in Soft Calf available in Toni Geranio and Toni Anice options.
To complement the bags, Furla has also added a range of brightly coloured Amazzone scarves made from Tessuto Jersey. Colours include Fuchsia, Geranio, Pink and Viola, and Turquoise and Fuschia, all retailing at €80.
Candy is one of Furla’s bestselling designs, loved by the young and young-at-heart. Now added to the SS ’12 collection is the new Candy S Bauletto in Anice and Geranio, or Opaline and Anice colourways. Retailing at €175, these bags are very in-trend.
Furla is also extending the popular Bon Bon line with an XL Shopper made from an unusual combination of Gomma Gel + Canvas Stampa Righe, available in Geranio and Toni Anice or Anice and Toni Geranio colourways. Again, very hot on the fashion scene, this bag will retail at €220.
The Divide-It line rings the changes and introduces an unusual look with the S Shopper MC and the M Shopper MC, patterned with a polka dot front and a striped back. They are available in Vitello Stampa Righe and Vitello Stampa Pois in Toni Geranio and Toni Anice or Vitello Stampa Alce in Latte and Geranio colours.
To complete the offer, the new Joy line of bags is the Tracolla shape, available in small and extra small sizes – perfect for evening use. Available in Vitello Stampa Alce and Vitello Stampa Cocco Schiena Real in Latte and Curacao or Geranio and Curacao, or Vitello Stampa Alce and Vitello Stampa Pitone in Latte and Roccia and Light Taupe and Miele. Retail prices are €165 for the extra small, €270 for the small.
To perfectly complement the bags, there are colour co-ordinated scarves made from Seta Craponne. These retail at €80.
Additional small leathergoods are also introduced, including the Lollipop Mini-bag in Cerniera. These are available in Toni Onyx or Toni Geranio colour options at €250.
Says Gerry Munday, Head of Travel Retail, Furla, “We had an absolutely brilliant response to the Spring-Summer 12 collection at TFWA World Exhibition in September, since then we have confirmed more than 40 new locations for the brand. This supplementary Cruise collection adds even more excitement and uniqueness to the offer and I know that our retail customers will be delighted with the additional choice they now have. It’s a joy to be working with such a forward thinking and dynamic company.”