Bacardi Global Travel Retail Launches Apps on iTunes

Bacardi has created two new innovative iPad apps for the travel retail channel that are available for free download on iTunes.
The “Celebrate the World of Grey Goose” app and “The Blue Room by Bombay Sapphire” app are pioneering initiatives designed by Bacardi Global Travel Retail to engage consumers by entertaining and informing them as part of their travel experience. Both apps are now available for consumers of legal drinking age to download from the iTunes app store.

Celebrate the World of Grey Goose
With the first-ever app created for Grey Goose, one of the world’s leading superpremium vodkas, travellers can enjoy the luxury of having the Grey Goose world at their fingertips.
Celebrating the best that the world’s most exciting cities have to offer, the Grey Goose app allows travellers to scroll across continents and as they ‘jetset’ around the globe to get a flavour of each iconic destination. From Paris to New York and Hong Kong to Sydney, the app is full of fascinating nuggets of information and invaluable tips on where to visit, eat and most importantly enjoy the finest Grey Goose cocktails -- whether it’s a Grey Goose Le Fizz in London or a Grey Goose Caipiroska in Rio de Janeiro.
And when you return home, the Grey Goose app is the ultimate accessory for entertaining friends and families with its selection of recipes for the world’s best cocktails -- from the classic Grey Goose dry martini cocktail to the extravagant luxury of the Golden Goose made with flakes of real gold.

The Blue Room by Bombay Sapphire
The Blue Room by Bombay Sapphire takes its inspiration from ‘Infused with Imagination’, the new global marketing campaign for Bombay Sapphire. Divided into three sections, the one-of-a-kind app lets travellers express and share their creativity in truly imaginative ways:

Inspired cocktails
With a cocktail shaker in one hand and an iPad in the other, consumers will be inspired to create one of the Blue Room’s collection of Bombay Sapphire signature cocktails. The Blue Room includes a database of cocktail recipes which can be shared with friends and ‘how to make’ films for classic cocktails like the Bombay Sapphire Collins.

Imagination sharing
The Blue Room’s drawing feature allows you to let your imagination run free to create an artwork that can be shared with your friends.

Music infusion
The 10 exotic botanicals that create the smooth and complex taste of Bombay Sapphire are often likened to an orchestra or symphony of aromas and tastes. This analogy is taken one step further with a music infusion feature -- a digital music experience that attributes sounds (high notes/low notes) to each of the botanicals and allows you to create your own musical compositions by selecting and ordering the botanicals to create the desired sound.
Commenting on the launch, Vinay Golikeri, Marketing Director for Bacardi Global
Travel Retail, says: “After passing through security, travellers typically have 70 minutes to spare before they board their flight, giving us a great opportunity to engage, inspire and educate them through digital innovations.
“We are pushing the travel retail boundaries by developing initiatives like these apps that help us to build the spirits category in global travel retail, increase our store penetration, drive footfall and ultimately generate higher sales.”
Both apps, which will be updated periodically with new features, are available for download from the iTunes app store or by clicking on the links below:

Celebrate the World of Grey Goose
http://itunes.apple.com/gb/app/celebrate-world-grey-goose/id520112541?mt=8

The Blue Room by Bombay Sapphire
http://itunes.apple.com/gb/app/blue-room-by-bombay-sapphire/id512556011?mt=8