As part of the global activation of the limited edition Chivas Regal Le Baron gift-packs, Pernod Ricard Pacific Travel Retail will be launching the ‘The Art of Hosting’ campaign across key Australian airports. Available during the gifting season until January 31, 2012, the exclusive offer includes two bottles for AUS$79 for travellers to Sydney, Melbourne, Brisbane and Perth International airports.
Supporting this activity, eye-catching point-of-sale materials such as light boxes and posters will be positioned in highly visible areas across the airports, highlighting the offer to consumers and encouraging them in-store. Capitalising on the home-entertainment trend, the purchase of a limited edition gift-pack includes exclusive access to digital content on a dedicated ‘The Art of Hosting’ website such as music and ‘how-to’ videos.
Kate Maxwell, Senior Brand Manager, Pernod Ricard Pacific Travel Retail, says: “We are very excited to be activating a global travel retail platform for the Chivas Regal limited edition gift-pack within Australia Duty Free. In particular, we are proud to be working with our retailers to be the sole region offering this exclusive price promotion.”