At the TFWA Asia Pacific and Gate One2One exhibition (stand H2), Godiva presented a special Limited Edition collection, Origins. Godiva also introduced the seasonal collections; Christmas and Chinese New Year.
Origins - Godiva showcases its chocolate expertise with this collection. With a luxurious 16 pcs chocolate box and a 48 pcs carrés assortment, the delicate creations capture the flavours of Uganda, Costa Rica, Venezuela and Ecuador. The selection of four unique cocoa beans offers a distinctive taste.
Venezuela Milk 43 per cent: offers exquisite and delicate rich milk chocolate with strong hints of hazelnut vanilla and caramel using Criollo and Trinitario beans.
Costa Rica 38 per cent: is a creamy milk chocolate combining a warm and subtle taste of roasted Trinitario bean with accents of olive and wood.
Ecuador 71 per cent: is an exceptional dark chocolate with the delicate taste of the Forastero Nacional bean and surprisingly soft floral and fruity nuances.
Uganda 80 per cent: is a dark chocolate with the intense taste of Forastero beans refined with earthy and smoky notes.
Christmas 2012 - Godiva offers a selection of elegant gifts. Its festive design, inspired by creative paper craft art, perfectly reflects the brand’s commitment to luxury and fine craftsmanship. Beautiful boxes enclose 20 chocolates or 12 scrumptious truffles and special seasonal creations.
Chinese New Year 2013 - To celebrate the year of the Snake in 2013, Godiva introduces a duo of limited edition gift boxes, presented in bright red, decorated with classic flowers and gold details. The elegant gift box offers a selection of 15 chocolates including the exotic blends: milk chocolate with green tea and jasmine, and dark chocolate with the flavour of black smoked tea. The exclusive assortment of 48 carrés introduces two seasonal flavours: milk hazelnut and dark feuilletine.
Godiva’s Travel Retail business in Asia Pacific shows positive growth year-on-year. Together with the rapid domestic development in the region, especially in China, Godiva will continue to reinforce its leadership position in premium confectionery by product innovation, new shop/fixture design and innovative trade marketing programmes.
During 2012, Godiva will continue to roll out its new Travel Retail Store concept worldwide including distinctive fixtures for boutiques and shop-in-shops. The new design direction is a contemporary interpretation of the brand, marrying European luxury with the rich Belgian heritage of Godiva. The result is a clean, elegant and warm look and feel. Materials are luxurious and rich with details inspired by the Art Nouveau style, strongly associated with Brussels, and combined with a modern twist.