Nuance-Watson Hong Kong (NWHK) has launched Madonna’s new fragrance Truth or Dare at NWHK’s Temptation Duty Free stores ahead of other retailers across Asia.
The singer’s debut perfume is an enticing scent; it perfectly embodies her legendary eclectic, bold, opulent and sensual style. The new launch includes a gift-with-purchase promotion, which offers buyer’s a Madonna Truth beaded bangle, with the perfume.
“This exclusive premiere of Madonna’s debut fragrance is yet another joint effort with Coty Prestige Travel Retail, following last October’s triumphant launch of Bottega Veneta’s first ever scent. At NWHK, we are grateful to enjoy such privilege when it comes to showcasing new products ahead of other travel retailers in Asia. We are confident to register another success with this launch with more to come in the pipeline,” said Lay Leng Tan, NWHK’s General Manager, Perfumes & Cosmetics.
"Coty has successfully launched several fragrance brands in the celebrity category with ongoing success stories such as Jennifer Lopez and Gwen Stefani. Coty is now co-operating with a music icon who is much more than a celebrity. Together with our retail partners across the world, we introduce Truth or Dare by Madonna, the first fragrance from a true idol and the most successful female recording artist of the century. Leveraging on all Madonna's planned activities in 2012 such as a new album released in March, World Tour starting in May and a new film directed by herself later on in 2012, we have definitely high sales expectation of the new fragrance,” said Jan Kristiansen Binder, Director – Asia Pacific, Coty Prestige Travel Retail.
Truth or Dare by Madonna is a floral fragrance. It features a uniquely rich blend of almost narcotically appealing floral elements such as gardenia and creamy tuberose balanced out by subtly addictive woods and vanilla that are every bit as iconic as Madonna herself. NWHK takes pride in adding this latest attractive scent to its constantly expanding perfumes and cosmetics portfolio. In doing so, NWHK is confident that its newest scent’s signature characters of sensuality and individuality will prove irresistible to travellers from all walks of life.