Give us details of your presence in Egypt? Do you have an extended presence at Terminal 3?
Cairo Airport Duty Free operates out of the Cairo International Airport in Terminal 1. We have an extended presence in the Terminal 3 Departures as well.
How was the passenger air traffic to Egypt this year?
Unfortunately, traffic was affected due to the drop in tourist numbers. One of the main reasons was the Egyptian Revolution in January that lasted until the end of June. The problems at hand affected the operation of charter flights as well. As for tourism, we will have to wait a while — a certain level of instability still exists in the neighbouring Arab countries that are continuing to cause cancellations.
Operator News
Cairo Airport Duty Free to Increase Retail Space at T3
Despite the instability in the country owing to recent developments, the Egypt-based operator is raring to go. Managing Director Nadia Rashad talks to TRDFM about the company's latest marketing strategy
- TRDFM Report
- Published: 16:38 September 6, 2011
What are the company’s revenue figures for the year? Have they seen growth in comparison with 2010?
Our revenue figures are acceptable, given the current situation and the events that have occurred. Our sales stand at (-22 per cent) YTD vs. 2010.
Which are the product categories that fared well this year?
We have had a fair response to several of our product categories. However, what stood out from the rest are the tobacco products.
Are you looking at opening new stores or increasing the retail space at any of the present outlets?
Yes, we will be increasing our retail space in Terminal 3 by 120 square metres. This will bring about many positive changes, namely the relocation of certain categories that will eventually lead to better visibility for their brands and products. This expansion will also help us extend better service to the passengers.
What are the company’s growth forecasts for 2011 and how do you plan to achieve it?
According to our forecasts, it is +10 per cent vs. 2010. We have come up with a specific plan in order to achieve these figures. An aggressive marketing plan is key. We have also been closely monitoring sales and will be updating products and categories according to our findings. The preferences and requirements from the new profile of passengers will be taken into consideration as well.
Do you have any special promotions planned for the holiday season (December) to boost sales?
Numerous. We are fortunate to have full support from all our suppliers, namely the perfume brands. Our marketing team has been working round the clock on several enticing promotions that are under preparation. We will definitely keep you updated.
