Imperial Tobacco to Set Up Smokers Lounge at MEDFA

Imperial Tobacco has announced that it will sponsor a dedicated smokers’ lounge at the 2011 MEDFA Conference. The conference will be held at the Al Murooj Rotana Hotel in Dubai from November 21-22.

Imperial Tobacco is installing the lounge to provide a comfortable and premium outdoor smoking area for MEDFA delegates. Delegates will also be able to sample the company’s premium brand - Davidoff cigarettes.

Within the smokers lounge, Imperial Tobacco will be offering the opportunity to recharge and discover the brand in a relaxing environment. Delegates can take part in a Davidoff quiz via two large touch screens. A draw will take place at the end of the conference and one lucky participant will win a trip for two to a destination of choice. Instant gifts will also be given out to delegates.

“We think that the smokers’ lounge will be a great place for delegates to come to relax and socialise during a busy day,” says Gotje Rogall, Premium Brand Manager – Global Duty Free. “It’s also a great opportunity for us to present our premium Davidoff cigarette brand and to bring a little extra excitement to the day. Davidoff Cigarettes is not only a top premium brand, it also brings people together.”